A Billion Reasons to Love the Chiefs

The Chiefs' brand valuation climbed to over $1 billion in 2024. Plus: BBQ in De Soto, an app to reduce food waste, and holiday spirit in Brookside!

November 14, 2024

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Kansas City Chiefs

According to Brand Finance, the Kansas City Chiefs' brand value has officially surpassed $1B, ranking them third most valuable in the NFL.

Billion with a B: The Chiefs’ value sits at $1.2 billion in 2024, up from $919 million in 2023. The only NFL franchises that rank ahead of the Chiefs are the Dallas Cowboys ($2.9B) and the San Francisco 49ers ($1.4B). The Cowboys are the most valuable franchise in all global sports.
The Reason Why: The Chiefs also ranked #2 in brand strength, which considers brand investment, stakeholder equity, and business performance. It’s not hard to imagine why: back-to-back Super Bowls, an undefeated 2024 campaign, global superstars like Patrick Mahomes and Travis Kelce, and the hard-to-ignore “Swift Effect”.

Learn more about the 2024 NFL brand rankings HERE.

Burnt End BBQ

Burnt End BBQ opened a new location in De Soto this summer and is changing the barbecue scene in De Soto, KS.

High-End Highlight: Burnt End BBQ opened in De Soto at the end of July with the intent of serving “upscale” barbecue similar to Jack Stack or Q39. The restaurant moved from its original location in Overland Park but still operates a space at Crown Center in KCMO.
Meat Me in De Soto: The menu is filled with award-winning smoked meats including burnt ends (pork, beef, and corned beef), pulled pork, ribs, sausage, and more. They also offer sandwiches, burgers, sides, and “probably the best wings ever”.

Burnt End BBQ can be found at 34071 Commerce Drive in De Soto, Kansas.

Brookside Business Association

Kick off the upcoming holiday season TONIGHT with the Brookside Holiday Season Opener.

Never Too Early: The Holiday Season Opener kicks off tonight at 5:30 and lasts throughout the weekend on the Brookside Square. Tonight’s festivities include live music until 6:30, a tree lighting at 6 pm, visits with Santa, treats, and shopping.
Weekend at Brookside: The festive fun continues through November 17th, with holiday shopping, open house events, food and drink specials, and giveaways. Participating businesses include Sierra Winter Jewelry, Shop Local KC, Mike’s Wine and Spirits, Hümanette, and many more!

Follow Brookside KC on Facebook to stay up-to-date on all events happening in the neighborhood.

Too Good To Go

Too Good To Go, an app designed to save good food from going to waste, is now live in Kansas City.

Waste No More: The app officially launched in Kansas City yesterday and serves as the world’s largest marketplace for surplus food. The company launched in Denmark in 2016 before expanding to the U.S. in 2020, and now has a presence in 33 cities across the country.
How It Works: Too Good To Go connects local businesses with consumers who can buy “Surprise Bags” with food for half the retail price. Businesses can avoid lost revenue by selling excess products, and consumers benefit by saving money on food costs. The concept also reduces the environmental impact of food waste.

Download the Too Good To Go app HERE.

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😢 Pizza My Heart: Paulie D’s Pizza, a locally-owned mom-and-pop pizza restaurant in downtown Mission, has officially closed its doors.
🍹 Spirit of Winter: Rose Productions KC is hosting Oh Hey, Agave! on Saturday, December 7th, at Hotel No Vacancy. The exclusive tasting event will focus on Agave spirits and include small bites from Yoli Tortilleria.
🥃 Trip to Weston: Holladay Distillery in Weston will release Ancient Cave Collection - Spiral Cut whiskey tomorrow! The release is exclusively available at the distillery welcome center and is priced at $45 a bottle.
⭐️ Star-Studded Slick: The Big Slick, one of the biggest fundraising events of the year in Kansas City, announced its 2025 schedule. Information on celebrity guests and performances will be announced in the spring.
🎁 Gift of Growth: The holidays are coming, so let us help you reach new customers in Kansas City before they get here! Learn about our sponsorship opportunities to showcase your business with thousands of readers each weekday morning.

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